Introduction
Google has over 80% of the market share among the main search engines, behind the competition. It has risen substantially in the previous five years, and Bing and Yahoo cannot stifle people's desire to use Google.
Google is also very significant in business nowadays. Almost every business today has its firm listed on Google. Google Analytics is an analytical tool that Google gives to track the record of user activities.
Google Analytics 4 (GA4) is a new and improved analytics tool provided by Google. It essentially replaced the previous Google analytics tool known as 'Universal Analytics.'
What are the advantages of using Google Analytics 4?
The following are the advantages of utilizing GA4:-
User engagement metrics: Google Analytics 4 simplifies the exploration of user-centric reports based on the Lifecycle and the User for marketers and data analysts. GA4's powerful new user-centric metrics and dimensions take advantage of machine learning to anticipate customer activities and deliver more intelligent monitoring and predictive analytics.
More information about Google Analytics 4 or GA4
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